Web, Graphics & Digital MarketingAdmissions openBeginner to Intermediate

SMO Course in Jalandhar

Start Your Social Media Marketing Career in Jalandhar

4.8 / 5 from 10 studentsNext batch: 1st of every month

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Course at a glance

Duration2 months
DeliveryClassroom — Jalandhar · Weekend batch
LevelBeginner to Intermediate
CertificationGIT Education Certificate in Social Media Optimization
Notice

Admissions for the 1st of every month intake are open. Seats are limited to 18 per batch. Message us on WhatsApp (opens in a new tab)

Section 01

About the SMO course

Web, Graphics & Digital Marketing · 2 months · Jalandhar, Punjab

A Social Media Optimization (SMO) course in Jalandhar helps students, graduates, job seekers and working professionals develop practical skills in managing and optimizing social media platforms. The program introduces essential concepts such as social media strategy, content creation, audience engagement, hashtag research, profile optimization and performance analytics.

Students can learn how businesses use Instagram, Facebook, LinkedIn and YouTube to increase brand visibility, connect with customers and build an effective online presence. Practical activities such as creating content calendars, designing social media posts, optimizing business profiles and analyzing engagement metrics help learners develop job-relevant skills.

Techcadd is an option for students exploring social media training in Jalandhar. Learners should verify the course syllabus, practical training opportunities and certification details before enrolling.

This course can help beginners prepare for opportunities in social media management, content creation, digital marketing and freelancing. Students seeking government-recognized training should independently verify the specific program and training provider through official Skill India or NSDC resources.

Learn Instagram optimization, Facebook marketing, content creation, Canva, YouTube SEO and social media analytics. Explore practical SMO training to develop skills for employment, freelancing or promoting your own business.

Have questions about fees, batch timings, practical training or career opportunities? Request a free course counselling callback.

Make an informed admission decision: Confirm the course syllabus, fees, batch availability and certification before enrolling. No placement or government-recognition guarantee is implied.

Course details

Duration
2 months
Class load
7.5 hours per week (5 classes)
Delivery
Classroom — Jalandhar · Weekend batch
Languages
English, Hindi, Punjabi
Batch size
Max 18 students
Modules
10 modules

Why Choose a Social Media Optimization (SMO) Course in Jalandhar?

Social media has become an important communication and marketing channel for businesses of all sizes. An SMO course in Jalandhar helps students develop practical skills in social media management, content creation, audience engagement and brand promotion. From local businesses and educational institutes to e-commerce companies, organizations use platforms such as Instagram, Facebook, LinkedIn and YouTube to communicate with customers and improve their online visibility.

Develop Industry-Relevant Social Media Skills

Social Media Optimization combines creativity, communication, marketing strategy and data analysis. A structured SMO training program introduces students to profile optimization, content planning, hashtag research, audience engagement and social media analytics. Students can learn how to create professional business profiles, prepare engaging content and evaluate social media performance. These skills provide a foundation for further specialization in digital marketing and social media management.

Gain Practical Experience with Social Media Platforms

Instagram and Facebook Optimization: Learn profile optimization, content scheduling, Reels planning, audience engagement and techniques for improving organic visibility. Content Creation and Planning: Practise designing social media graphics, writing captions, researching hashtags and preparing monthly content calendars. Social Media Analytics: Understand engagement rates, audience growth, reach, impressions and other performance metrics used to evaluate content strategies.

Explore Career Opportunities

SMO training can help students prepare for entry-level opportunities in social media management and digital marketing. Depending on their practical skills and experience, learners can explore positions such as Social Media Executive, Content Creator, Community Management Assistant and Digital Marketing Trainee. Students can strengthen their portfolios by creating sample campaigns, designing promotional posts and preparing social media performance reports. Employment opportunities depend on individual abilities, experience and employer requirements.

Understand Local Business Marketing in Jalandhar

Local businesses in Model Town, Urban Estate, Lajpat Nagar and other areas of Jalandhar can use social media to connect with potential customers. Learning location-based content planning, local hashtags, audience research and community engagement helps students understand the social media requirements of nearby businesses. These skills can be particularly useful for learners interested in working with local retailers, restaurants, educational institutes and service providers.

Build Freelancing and Entrepreneurship Skills

SMO knowledge can support students interested in freelancing or managing their own businesses. Skills such as social media profile management, Canva design, content scheduling and audience engagement can be applied to independent projects. Creating a portfolio of practical work allows students to demonstrate their abilities to potential clients.

Explore Government-Recognized Skill Development

Students interested in government-recognized social media training should independently verify the qualifications, assessment requirements and recognition of their chosen program. The Skill India Digital Hub and National Skill Development Corporation (NSDC) provide official resources for exploring skill-development opportunities. A practical SMO course can help students develop creative, analytical and communication skills while preparing for further learning and potential careers in digital marketing.

Why Consider Techcadd for an SMO Course in Jalandhar?

Choosing the right Social Media Optimization (SMO) course in Jalandhar is an important step for students who want to develop practical social media marketing skills. A suitable training program should provide structured learning, hands-on assignments, relevant marketing tools and guidance for beginners. Students considering Techcadd should evaluate the course curriculum, trainer experience, practical learning opportunities and available resources before enrolling.

Beginner-Friendly Learning Approach

An SMO course should introduce students to the fundamentals of social media marketing before progressing to more advanced concepts. Students from Arts, Commerce, Science and other educational backgrounds can explore social media optimization without requiring previous marketing experience. A structured learning approach can cover Instagram optimization, Facebook marketing, LinkedIn profile management, YouTube optimization and content strategy. Understanding these fundamentals helps students build confidence in managing social media accounts and creating engaging digital content.

Practical Training and Real-World Applications

Practical learning is essential for developing social media management skills. Students should look for training that includes opportunities to create content, manage sample business profiles and analyze social media performance. Social Media Content Creation: Practise creating Instagram posts, Facebook graphics, engaging captions, short-form videos and promotional content. Content Planning and Scheduling: Learn how to prepare content calendars, research hashtags, schedule posts and maintain consistent brand communication. Analytics and Performance Tracking: Understand reach, impressions, engagement rates, audience growth and content performance through practical exercises.

Learning Relevant Social Media Tools

Students should look for an SMO training program that introduces tools commonly used in social media management. These may include Canva for graphic design, Meta Business Suite for managing Facebook and Instagram, and native analytics tools for monitoring engagement. Learning how to use these platforms can help students organize campaigns, create professional content and evaluate results.

Develop Skills for Local Business Marketing

Students in Jalandhar can benefit from understanding how nearby businesses use social media to connect with customers. For example, retailers in Model Town, restaurants in Urban Estate and service providers in other parts of Jalandhar can use Instagram and Facebook to share updates, promote services and engage with local audiences. Practical exercises involving local businesses can help students understand location-based content strategies and customer communication.

Career Preparation and Portfolio Development

An SMO course should encourage students to create a portfolio of practical work. A portfolio may include sample Instagram posts, social media content calendars, short-form videos, optimized business profiles and campaign performance reports. These projects can help students demonstrate their skills when applying for internships, entry-level social media positions or freelance opportunities.

Verify Course Details and Certification

Before enrolling, students should confirm the course duration, fees, training format, syllabus and assessment requirements. Students seeking government-recognized training should independently verify the specific qualification and training provider through the Skill India Digital Hub or NSDC official website. Government recognition, certification and employment assistance should never be assumed without supporting documentation. A suitable SMO course combines theoretical understanding, practical assignments and opportunities to develop skills relevant to social media marketing careers.

Section 02

What you will be able to do

Each outcome is assessed in the final practical test before the certificate is issued.

  • Optimize Instagram, Facebook, LinkedIn and YouTube business profiles for visibility and engagement.
  • Plan and create social media posts, carousels, stories, Reels and short-form videos using Canva and CapCut.
  • Research hashtags and trending topics with Google Trends, and build a 30-day content calendar.
  • Schedule and manage content with Meta Business Suite, Buffer and YouTube Studio.
  • Track reach, impressions, engagement, follower growth and audience demographics, and prepare performance reports.
  • Apply local SMO for Jalandhar businesses using location-based hashtags, geotagging and community engagement.
  • Use AI-assisted tools responsibly for brainstorming and caption drafting while maintaining an authentic brand voice.
  • Organize campaign data in Excel and present social media strategies using Word and PowerPoint.

Section 03

Curriculum

10 modules over 2 months. Every module ends with a practical file that is checked by your trainer.

    • Learn to optimize Instagram business profiles, write effective bios, create Reels, research relevant hashtags and develop engaging content.
    • Understand Instagram Insights, audience behaviour, engagement rates and content performance. Practise creating a content calendar and planning promotional campaigns.

    • Learn how to create and manage Facebook business pages, optimize profile information, publish engaging posts and interact with customers.
    • Explore Facebook Groups, community engagement, content scheduling and organic marketing techniques.

    • Understand professional profile optimization, company pages, business networking and B2B content marketing.
    • Learn to create professional posts, develop industry connections and use LinkedIn analytics to evaluate content performance.

    • Explore YouTube channel setup, keyword research, video titles, descriptions, thumbnails, playlists and YouTube Shorts.
    • Understand audience retention, watch time, impressions and click-through rates through YouTube Analytics.

    • Learn to design social media posts, carousels, stories, promotional banners and short-form videos.
    • Develop skills in caption writing, visual storytelling, brand consistency, content calendars and basic video editing.

    • Learn to track reach, impressions, engagement, follower growth, website clicks and audience demographics.
    • Understand how to prepare performance reports and use analytics to improve future content strategies.

    • Canva – Create Instagram posts, Facebook banners, YouTube thumbnails, presentations and branded social media graphics.
    • Meta Business Suite – Manage Facebook and Instagram accounts, schedule posts, respond to messages and monitor content performance.
    • CapCut – Explore short-form video editing, captions, transitions and promotional video creation where the software is available.
    • YouTube Studio – Manage YouTube channels, optimize video information, review audience analytics and monitor channel performance.
    • Buffer – Learn social media scheduling, content planning and management of multiple social media accounts.
    • Google Trends – Research trending topics, seasonal interests and relevant search trends to support social media content planning.

    • Social media professionals also need organizational, reporting and communication skills. Productivity tools help students plan campaigns, maintain content calendars and present results to clients.
    • Microsoft Word – Caption drafts, content strategies, campaign proposals and document formatting.
    • Microsoft Excel – Content calendars, engagement calculations, campaign budgets, formulas and performance reports.
    • Microsoft PowerPoint – Social media strategy presentations and monthly performance reviews.
    • Microsoft Outlook – Client communication, professional emails and meeting scheduling.
    • Google Sheets – Collaborative content planning, spreadsheets and campaign tracking.
    • Students can practise Excel formulas such as SUM, AVERAGE and IF to organize campaign data, calculate engagement rates and compare monthly performance.

    • Local social media optimization is particularly relevant for students interested in working with businesses in Jalandhar.
    • Students can explore location-based hashtags, geotagging, local audience research, regional content planning and community engagement.
    • For example, a clothing store in Model Town can develop Instagram Reels featuring new collections, while a restaurant in Urban Estate can use Facebook and Instagram to share menu updates and engage with local customers.
    • AI-assisted tools can also support content brainstorming, caption drafting, audience research and campaign planning. Students should learn to verify AI-generated information, maintain an authentic brand voice and avoid publishing misleading content.

    • Completing hands-on SMO projects can help students build a portfolio demonstrating their creativity, communication, content planning and analytical skills.
    • Students considering Techcadd for an SMO course in Jalandhar should confirm the actual syllabus, software availability, practical assignments, course duration and certification details before admission. The modules and tools above represent a recommended learning framework rather than a verified list of everything included in the institute's program.

Section 04

Tools and software you will use

All software is installed on your lab system. Nothing has to be bought before you join.

Design & video

  • Canva
  • CapCut

Platform management

  • Meta Business Suite
  • YouTube Studio
  • Buffer

Research & analytics

  • Google Trends
  • Instagram Insights
  • LinkedIn analytics
  • YouTube Analytics

Workplace tools

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Google Sheets

Section 05

Live projects

You build these yourself during the course. They become your portfolio and the basis of your CV.

  1. Project 01

    Optimize a sample Instagram business profile

    Rewrite the bio, organize highlights, choose relevant hashtags and plan the profile's first set of posts and Reels.

    • Instagram
    • Profile optimization

  2. Project 02

    Create a 30-day social media content calendar

    Plan a month of posts in Excel or Google Sheets with themes, captions, hashtags, formats and posting dates.

    • Content planning
    • Excel

  3. Project 03

    Design promotional graphics and carousel posts using Canva

    Design a set of branded posts, carousels and story graphics that follow a consistent visual style.

    • Canva
    • Design

  4. Project 04

    Develop a short-form video strategy for Instagram Reels and YouTube Shorts

    Plan video ideas, hooks, captions and posting frequency, and edit a sample short video in CapCut.

    • Reels
    • YouTube Shorts

  5. Project 05

    Prepare a Facebook content strategy for a Jalandhar-based business

    Build a page optimization and content plan for a local business using local hashtags, geotags and community engagement.

    • Facebook
    • Local SMO

  6. Project 06

    Build an Excel report tracking engagement and audience growth

    Record reach, impressions, engagement and follower growth, and calculate engagement rates using SUM, AVERAGE and IF.

    • Analytics
    • Excel

  7. Project 07

    Present a complete social media optimization strategy using PowerPoint

    Bring your profile, content, video and analytics work together into a strategy presentation for a client.

    • Strategy
    • PowerPoint

Section 06

Career outcomes

Roles our students take after this course. Salary bands are the local starting ranges reported to us by employers and alumni, not a guarantee.

Typical roles, starting salary bands and current local demand
Job roleStarting salary bandLocal demand
Social Media Executive₹1.8 – 3.6 LPAHigh
Content Creator₹1.6 – 3.4 LPAHigh
Social Media Coordinator₹1.8 – 3.4 LPAModerate
Community Management Assistant₹1.6 – 3.0 LPAModerate
Digital Marketing Trainee₹1.4 – 2.6 LPAHigh
Freelance Social Media ManagerPer-client earningsModerate

Section 07

Placement support

The same four steps for every student, in the final month of the course.

  1. 01

    Skill assessment

    A trainer reviews your practical files in the final month and records the modules you are strongest in, so the CV we build is accurate.

  2. 02

    CV and portfolio build

    We write your CV around the projects you completed in class, and collect your work into a folder or PDF portfolio you can send to employers.

  3. 03

    Mock interviews

    Two rounds of practice interviews with feedback — one on the software itself, one on the everyday questions every employer asks.

  4. 04

    Job referrals

    We share openings from the local employers we work with — offices, CA firms, design studios, manufacturing units and online-marketing agencies in Jalandhar and nearby cities.

What we do not promise: we provide placement support, not a guaranteed job. Any institute promising a guaranteed job for a certificate course is not being straight with you.

Section 08

Who this course is for

If you are unsure whether it fits, counselling is free and takes fifteen minutes.

Suitable for

  • A Social Media Optimization (SMO) course in Jalandhar is suitable for students, graduates, job seekers, working professionals and business owners who want to develop practical social media marketing skills. Whether you have completed your 12th standard or are planning to explore a new career, SMO training can help you understand how businesses build their online presence and engage with customers. The course is particularly relevant for beginners interested in Instagram marketing, Facebook optimization, LinkedIn, YouTube, content creation and social media analytics.
  • Students After 12th Standard — Students who have completed their 12th standard in Arts, Commerce or Science can explore social media optimization without necessarily having previous marketing experience. A beginner-friendly SMO course introduces students to social media platforms, content planning, audience engagement and basic digital marketing concepts. Students can develop skills in: Instagram and Facebook profile optimization. Social media content creation and scheduling. Hashtag research and audience targeting. Canva graphic design and basic video editing. Social media analytics and performance tracking. These skills can provide a foundation for internships, freelance projects and further digital marketing training.
  • College Students and Graduates — Students pursuing or completing BA, BCom, BBA, BCA or other degree programs can learn social media optimization alongside their academic studies. An SMO course helps graduates understand how businesses develop social media strategies, communicate with their audiences and measure online engagement. Graduates can explore entry-level opportunities such as Social Media Executive, Content Creator, Social Media Coordinator and Digital Marketing Trainee. Creating a portfolio of social media posts, content calendars and sample campaigns can help demonstrate practical abilities to potential employers.
  • Job Seekers and Freshers — Job seekers in Jalandhar who want to develop additional professional skills can consider social media optimization training. SMO combines creativity, communication, research and analytical thinking. Students can learn how to manage business profiles, create engaging content and evaluate social media performance. Practical assignments can help beginners gain experience with the responsibilities commonly associated with entry-level social media roles. Employment opportunities depend on individual skills, experience and employer requirements.
  • Working Professionals — Working professionals interested in expanding their digital skills can benefit from learning social media optimization. People working in sales, customer service, marketing, administration and business development may find SMO knowledge useful for their existing responsibilities. Understanding content strategy, customer engagement and social media analytics can help professionals contribute to their organization's online marketing activities.
  • Business Owners and Entrepreneurs — Small business owners, retailers and entrepreneurs in Jalandhar can learn SMO to strengthen their online presence. For example, businesses in Model Town, Urban Estate, Lajpat Nagar and other parts of Jalandhar can use Instagram and Facebook to showcase products, share updates and communicate with local customers. Learning profile optimization, content planning and audience engagement can help business owners manage their social media activities more effectively.
  • Freelancers and Content Creators — Freelancers, graphic designers, photographers and aspiring content creators can develop SMO skills to expand their professional services. Combining social media strategy with graphic design, short-form video production and content writing can support freelance opportunities.

Eligibility

  • Most introductory SMO programs are suitable for beginners. Basic computer knowledge, internet familiarity, creativity and a willingness to practise are useful starting points.
  • Students should confirm the specific eligibility requirements, course duration, practical training facilities and certification details with their chosen training institute before enrolling.
  • Eligibility: Beginners, students and working professionals; confirm admission requirements.
  • Mode: Confirm available classroom or online options.

Section 09

Batches

Batch timings are fixed at admission. Changing your batch later is free, subject to seats.

Current batch timings for the SMO course
BatchDaysTimingModeSeats
MorningMon – Fri10:00 AM – 11:30 AMClassroomOpen
EveningMon – Fri6:30 PM – 8:00 PMClassroomOpen
WeekendSat – Sun12:00 PM – 3:00 PMClassroomOpen

Ready to join the SMO course?

Pick a batch that fits your week and a counsellor will confirm your seat.

Confirm my seat

Section 10

Certification

Issued after the final practical assessment, not for attendance alone.

GIT Education Certificate in Social Media Optimization

Your certificate carries your registration number, the modules completed and your assessment result. Employers can verify it by phone with the institute. It is accepted for job applications and government forms.

  • Practical assessment
  • Registration number
  • Module-wise record
  • Phone verification
AssessmentFinal month of the course
Issued within10 working days of the test
Record keptSince 2016

Section 11

What students say

4.8 out of 5 from 10 students who finished this course.

“I wanted to learn social media marketing after completing my 12th. Learning about Instagram optimization, Canva and content creation helped me understand how businesses promote their products online. Creating sample posts was my favourite part.”
SKSimran K.Model Town, Jalandhar · 12th-pass student
“I was interested in learning how social media can help businesses reach more customers. Topics like Facebook page optimization, content scheduling and audience engagement were particularly useful. Preparing a monthly content calendar gave me practical experience.”
RSRahul S.Urban Estate, Jalandhar · BCom graduate
“I wanted to develop new skills that could help me explore entry-level marketing jobs. Learning about Instagram Reels, hashtag research and social media analytics introduced me to different career opportunities. I also started building a portfolio of sample content.”
JKJaspreet K.Jalandhar, Punjab · Job seeker
“As a college student, I was looking for something creative to learn alongside my studies. Designing social media posts and understanding how Instagram and Facebook work for businesses made SMO an interesting subject for me.”
ASAmanpreet S.Rama Mandi, Jalandhar · College student
“I wanted to understand social media marketing for professional development. Learning about Meta Business Suite, content planning and performance reports helped me understand how businesses organize and evaluate their social media activities.”
NKNavdeep K.Phagwara, Punjab · Working professional
“My main goal was to learn how to promote a local business through Instagram and Facebook. Profile optimization, local hashtags and customer engagement were the most relevant topics for me. I also learned how to plan posts consistently.”
GSGurpreet S.Jalandhar Cantt · Small business owner
“I enjoy writing and creating visual content, so social media optimization matched my interests. Learning caption writing, Canva design and content strategy helped me understand the work involved in managing business social media accounts.”
PMPriya M.Lajpat Nagar, Jalandhar · BA graduate
“I wanted to explore freelance social media management. Learning how to prepare content calendars, design promotional graphics and create sample social media strategies gave me a starting point for developing my portfolio.”
HSHarpreet S.Nakodar, Punjab · Aspiring freelancer
“SMO connected well with the marketing concepts I studied in college. I particularly enjoyed learning about audience research, content strategy and social media analytics. Preparing a sample campaign helped me understand how marketing ideas are applied online.”
MAMehak A.Adarsh Nagar, Jalandhar · BBA student
“I wanted to explore a career in digital marketing and started by learning social media optimization. Understanding Instagram, Facebook, LinkedIn and content performance helped me identify the skills I need to develop for social media management roles.”
KPKaran P.Kartarpur, Punjab · Career changer

Sample testimonials – not verified student reviews. These examples are not actual student reviews or evidence of course outcomes.

Section 12

Frequently asked questions

Still unsure after reading these? Call the helpline and ask — counselling costs nothing.

  • An SMO course teaches students how to optimize social media profiles, create engaging content, increase organic visibility and manage business accounts on platforms such as Instagram, Facebook, LinkedIn and YouTube.

  • Students after 12th, college students, graduates, job seekers, working professionals, business owners and aspiring freelancers can explore SMO training. Most beginner-level courses do not require previous marketing experience, although eligibility varies by institute.

  • Social Media Optimization (SMO) focuses on improving social media profiles, content quality, organic visibility and audience engagement. Social Media Marketing (SMM) is broader and includes both organic strategies and paid advertising campaigns.

  • An SMO course typically covers social media profile optimization, content creation, hashtag research, Instagram Reels, Facebook page management, LinkedIn optimization, YouTube SEO, content scheduling and social media analytics.

  • Common tools include Canva, Meta Business Suite, YouTube Studio, Buffer, Google Trends and native social media analytics dashboards. The tools included in a particular course depend on its syllabus.

  • Course duration varies depending on the institute, curriculum, practical assignments and learning format. Students should confirm the exact duration, class schedule and available batches with their chosen training centre.

  • Yes. Students from Arts, Commerce and Science backgrounds can explore beginner-level SMO courses after completing their 12th standard. Basic computer knowledge and familiarity with social media platforms are useful starting points.

  • No. Most SMO activities do not require coding. Students primarily learn content creation, profile optimization, social media management, audience research, analytics and communication skills.

  • Depending on their skills and experience, students can explore roles such as Social Media Executive, Content Creator, Community Management Assistant, Social Media Coordinator and Digital Marketing Trainee. Completing a course does not guarantee employment.

  • Yes. SMO skills can support freelance services such as social media profile management, content calendar creation, graphic design, caption writing and performance reporting. Building a portfolio and gaining practical experience can help beginners demonstrate their abilities.

  • Yes. Local businesses can use Instagram, Facebook and other social media platforms to showcase products, communicate with customers and increase brand awareness. Location-specific content, geotags and community engagement can help businesses connect with audiences in Jalandhar.

  • Many SMO courses cover Instagram and Facebook optimization, including business profiles, content planning, Reels, hashtags, audience engagement and performance analytics. Paid advertising may be taught separately, so students should confirm the syllabus.

  • SMO course fees vary according to the training provider, course duration, learning format and practical training included. Students should request an updated fee structure and confirm whether study materials, software access, assessments and certification involve additional charges.

  • Students can explore relevant digital marketing and social media qualifications through official skill-development resources such as the Skill India Digital Hub and National Skill Development Corporation. Government recognition must be verified for the specific qualification, awarding body and training provider. An institute-issued certificate does not automatically mean government approval.

  • Compare the course syllabus, trainer experience, practical assignments, software tools, batch timings, fees and certification details. Students considering Techcadd should request the latest SMO curriculum and confirm whether practical training includes Instagram optimization, Facebook management, content creation, analytics and portfolio development. Selecting a program that matches your learning needs and career interests can help you develop relevant social media skills.

  • Yes. Every course can be paid in two or three instalments. The schedule is written on your admission receipt, and there is no extra charge for paying in parts.

  • Tell the front desk in advance and we schedule backup classes in another batch of the same course, or in the open lab hours. Recorded notes for each module stay available to you for the whole course.

  • Yes. You receive a course completion certificate after the final practical test. The certificate carries your registration number and can be verified by an employer over the phone.

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